Relationship development with customers on facebook: A critical success factors model

© 2015 IEEE. Social Networking Sites have been increasingly used by organizations to communicate with and manage relationship with existing and new customers. Through a review of the literature, content analysis of online discussions, and a set of interviews with SNS experts, this study has developed a critical success factor model for effective customer relationship management on Facebook. The model suggests seven critical factors: (i) Develop a strategic SNS plan, (ii) Ability to measure and monitor outcomes, (iii) Integrating SNS activities with other forms of marketing, (iv) Let the users/consumers participate, (v) Being committed to SNS task, (vi) Regular updates on the SNS, and (vii) Try to be honest and authentic during the campaign

Dynamic Properties of Sand in Constant-Volume and Constant-Load Tests

Constant-volume and constant-load tests were performed on Babolsar and Toyoura sands by using a modified SGI cyclic simple shear device which provides the capability of back pressure saturation. All tests were shear strain controlled and conducted under different values of relative density, vertical effective stress and shear strain amplitude. Results revealed that Dr, σ′v and γ affect shear modulus and damping ratio under both constant-volume and constant-load conditions in similar ways except the shear strain amplitude which has no important influence on damping of constant-volume tests. The effects of Dr, σ′v, γ and the number of cycles on variations of shear modulus and damping ratio of sand were found to be more pronounced under constant-load condition. It seems that the differences between the results may be due to the different fabric produced in two kinds of test samples rather than to the test method. However, further study is needed to clarify this issue

High-frequency Oscillations in Small Magnetic Elements Observed with Sunrise/SuFI

We characterize waves in small magnetic elements and investigate their propagation in the lower solar atmosphere from observations at high spatial and temporal resolution. We use the wavelet transform to analyze oscillations of both horizontal displacement and intensity in magnetic bright points found in the 300 nm and the Ca II H 396.8 nm passbands of the filter imager on board the Sunrise balloon-borne solar observatory. Phase differences between the oscillations at the two atmospheric layers corresponding to the two passbands reveal upward propagating waves at high frequencies (up to 30 mHz). Weak signatures of standing as well as downward propagating waves are also obtained. Both compressible and incompressible (kink) waves are found in the small-scale magnetic features. The two types of waves have different, though overlapping, period distributions. Two independent estimates give a height difference of approximately 450+-100 km between the two atmospheric layers sampled by the employed spectral bands. This value, together with the determined short travel times of the transverse and longitudinal waves provide us with phase speeds of 29+-2 km/s and 31+-2 km/s, respectively. We speculate that these phase speeds may not reflect the true propagation speeds of the waves. Thus, effects such as the refraction of fast longitudinal waves may contribute to an overestimate of the phase speed.Comment: 14 pages, 7 figure

A methodology for project portfolio selection under criteria prioritisation, uncertainty and projects interdependency – combination of fuzzy QFD and DEA

© 2018 Elsevier Ltd Resources of an organisation (people, time, money, equipment, etc) are never endless. As such, a constant and continuous challenge for decision makers is to decide which projects should be given priority in terms of receiving critical resources in a way that the organisation's productivity and profitability is best guaranteed. Previous literature has already developed a plenitude of project portfolio selection methodologies ranging from simple scoring to complex mathematical models. However, most of them too often fail to propose one integrated and seamless method that can simultaneously take into account three important elements: (1) prioritisation of selection criteria over each other, (2) uncertainty in decision-making, and (3) projects interdependencies. This paper aims to fill this gap by proposing an integrated method that can simultaneously address all these three aspects. The proposed method combines Quality Function Development (QFD), fuzzy logic, and Data Envelopment Analysis (DEA) to accounts for prioritisation, uncertainty and interdependency. We then apply this method in a numerical example from a real world case to illustrate the applicability and efficacy of the proposed methodology

Migration of Ca II H bright points in the internetwork

The migration of magnetic bright point-like features (MBP) in the lower solar atmosphere reflects the dispersal of magnetic flux as well as the horizontal flows of the atmospheric layer they are embedded in. We analyse trajectories of the proper motion of intrinsically magnetic, isolated internetwork Ca II H MBPs (mean lifetime 461 +- 9 s) to obtain their diffusivity behaviour. We use seeing-free high spatial and temporal resolution image sequences of quiet-Sun, disc-centre observations obtained in the Ca II H 3968 {\AA} passband of the Sunrise Filter Imager (SuFI) onboard the Sunrise balloon-borne solar observatory. Small MBPs in the internetwork are automatically tracked. The trajectory of each MBP is then calculated and described by a diffusion index ({\gamma}) and a diffusion coefficient (D). We further explore the distribution of the diffusion indices with the help of a Monte Carlo simulation. We find {\gamma} = 1.69 +- 0.08 and D = 257 +- 32 km^2/s averaged over all MBPs. Trajectories of most MBPs are classified as super-diffusive, i.e., {\gamma} > 1, with the determined {\gamma} being to our knowledge the largest obtained so far. A direct correlation between D and time-scale ({\tau}) determined from trajectories of all MBPs is also obtained. We discuss a simple scenario to explain the diffusivity of the observed, relatively short-lived MBPs while they migrate within a small area in a supergranule (i.e., an internetwork area). We show that the scatter in the {\gamma} values obtained for individual MBPs is due to their limited lifetimes. The super-diffusive MBPs can be well-described as random walkers (due to granular evolution and intergranular turbu- lence) superposed on a large systematic (background) velocity, caused by granular, mesogranular and supergranular flows.Comment: 10 pages, 7 figures, 3 table

Search Engine Advertising Adoption and Utilization: An Empirical Investigation of Inflectional Factors

© Taylor & Francis Group, LLC. Search engine advertising (SEA) is a prominent source of revenue for search engine companies, and also a solution for businesses to promote their visibility on the web. However, there is little academic research available about the factors and the extent to which they may influence businesses’ decision to adopt SEA. Building on Theory of Planned Behavior, Technology Acceptance Model, and Unified Theory of Acceptance and Use of Technology, this study develops a context-specific model for understanding the factors that influence the decision of businesses to use SEA. Using structural equation modeling and survey data collected from 142 businesses, this research finds that the intention of businesses to use SEA is directly influenced by four factors: (i) attitude toward SEA, (ii) subjective norms, (iii) perceived control over SEA, and (iv) perceived benefits of SEA in terms of increasing web traffic, increasing sales and creating awareness. Furthermore, the research we discover six additional factors that have an indirect influence: (i) trust in search engines, (ii) perceived risk of SEA, (iii) ability to manage keywords and bids, (iv) ability to analyze and monitor outcomes, (v) advertising expertise, and (vi) using external experts

Height dependence of the penumbral fine-scale structure in the inner solar atmosphere

We studied the physical parameters of the penumbra in a large and fully-developed sunspot, one of the largest over the last two solar cycles, by using full-Stokes measurements taken at the photospheric Fe I 617.3 nm and chromospheric Ca II 854.2 nm lines with the Interferometric Bidimensional Spectrometer. Inverting measurements with the NICOLE code, we obtained the three-dimensional structure of the magnetic field in the penumbra from the bottom of the photosphere up to the middle chromosphere. We analyzed the azimuthal and vertical gradient of the magnetic field strength and inclination. Our results provide new insights on the properties of the penumbral magnetic fields in the chromosphere at atmospheric heights unexplored in previous studies. We found signatures of the small-scale spine and intra-spine structure of both the magnetic field strength and inclination at all investigated atmospheric heights. In particular, we report typical peak-to-peak variations of the field strength and inclination of $\approx 300$ G and $\approx 20^{\circ}$, respectively, in the photosphere, and of $\approx 200$ G and $\approx 10^{\circ}$ in the chromosphere. Besides, we estimated the vertical gradient of the magnetic field strength in the studied penumbra: we find a value of $\approx 0.3$ G km$^{-1}$ between the photosphere and the middle chromosphere. Interestingly, the photospheric magnetic field gradient changes sign from negative in the inner to positive in the outer penumbra.Comment: 14 page, 9 figures, accepted for Ap

High-resolution wave dynamics in the lower solar atmosphere

The magnetic and convective nature of the Sun's photosphere provides a unique platform from which generated waves can be modelled, observed, and interpreted across a wide breadth of spatial and temporal scales. As oscillations are generated in-situ or emerge through the photospheric layers, the interplay between the rapidly evolving densities, temperatures, and magnetic field strengths provides dynamic evolution of the embedded wave modes as they propagate into the tenuous solar chromosphere. A focused science team was assembled to discuss the current challenges faced in wave studies in the lower solar atmosphere, including those related to spectropolarimetry and radiative transfer in the optically thick regions. Following the Theo Murphy international scientific meeting held at Chicheley Hall during February 2020, the scientific team worked collaboratively to produce 15 independent publications for the current Special Issue, which are introduced here. Implications from the current research efforts are discussed in terms of upcoming next-generation observing and high performance computing facilities.Comment: 16 pages, 4 figures, Introduction to the "High-resolution wave dynamics in the lower solar atmosphere" special issue of the Philosophical Transactions A: https://walsa.team/u/rst